Hovis London Freewheel

On Sunday 23 September 2007, a large slice (wholemeal, presumably) of central London was closed to motor traffic, to encourage people to come into the city centre on their bikes.  And what a success it was: it is estimated that around 50,000 people got on their bikes and joined the party! 

The huge success of the Tour de France Prologue and the Grand Depart back in July had already demonstrated what an enthusiasm there is for cycling in London.  

Go Pedal supplied bikes at Clapham Common, one of the 'hubs' where people could join rides into the central party zone.   Everybody had a wonderful day:

 

The London Freewheel was generally well organised and was certainly great fun.  Many Go Pedal customers were returning to cycling and really appreciated the opportunity to discover how much they enjoyed it.   We're already looking forward to the 2008 event, which is scheduled for Sunday 21 September.    

 

                                     

                                      

 

 

 

For more details of Freewheel, and Mister Livingstone's infeasibly large red bicycle, click on this:

 

 

                                                        

                                                          ©Mayor Of London 2007

 

All text and images on this website (except where stated) copyright Simon Ford, trading as Go Pedal! © 2006-2010